It's what they each represent, the composite view, not issues

... Matt Taibbi's column last week re-rang the bell John McCain's campaign manager Rick Davis had rung 25 days before, with the two different notes pointing to a third.

Taibbi - "So, sure, Barack Obama might be every bit as much a slick piece of imageering as Sarah Palin. The difference is in what the image represents. The Obama image represents tolerance, intelligence, education, patience with the notion of compromise and negotiation, and a willingness to stare ugly facts right in the face, all qualities we're actually going to need in government if we're going to get out of this huge mess we're in. Here's what Sarah Palin represents: being a fat fucking pig who pins "Country First" buttons on his man titties and chants "U-S-A! U-S-A!" at the top of his lungs while his kids live off credit cards and Saudis buy up all the mortgages in Kansas."
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Rick Davis - insisted that the presidential race will be decided more over personalities than issues during an interview with Post editors this morning. "This election is not about issues, this election is about a composite view of what people take away from these candidates."

dutifully disdained and dismissed at the time by hard-core politicophiles, who are that way mostly because to them, issues matter. nevertheless, i suspect the two statements are far closer to the real truth than any partisan would admit in public. yet Davis does exactly that to the Washington Post Editorial board ? perhaps he is not a partisan, but merely a mercenary?

but the "what they represent" idea must be examined further....